Brands We've Worked With
.svg){kind=logo}
Pickleheads is the online community court for pickleball. It is where local players become regulars, rivals, teammates, and friends. Just like the best courts in real life, it is competitive, welcoming, full of personality, and built around the people who show up. The players are the heroes. Pickleheads is the place that brings them together through memes, engaging posts, community highlights, player statistics and more!
Scroll to see what we deliver!
Brands We've Worked With
We don't do generic social media management. We show up, learn your community, and build a feed that people actually want to follow. One that grows your brand, fills your courts, and drives memberships every single month.
We position Pickleheads as the undisputed social home of competitive recreational pickleball. The brand players tag, share, and follow before they even sign up.
Real people, real moments. UGC from round robins, bracket finals, and player milestones. Curated, branded, and amplified into content that makes every follower feel like they're missing out.
Every post is engineered to drive a specific action: follow, save, click, or sign up. We connect social presence directly to the membership funnel your business runs on.
We'll deliver a 30-day content calendar every month based on your team's capacity. Here's an example of what April looks like. Every post planned, every format locked in. No decisions to make on your end.
Here's what goes into Reel 5 — April 29
Players tag their friends, share it in group chats, and comment "that's literally you." This format travels far outside your existing audience and every share brings new eyes to Pickleheads. It's relatable, shareable, and endlessly repeatable.
Sketch-style character series: "Mr. Excuses," "The Overachiever," "The Trash Talker," "The Beginner Who's Actually Good." Short clips or text overlays per archetype, quick cuts, punchy music. Ends with "Find them all at Pickleheads." Pairs well with a "Playing Doubles Be Like…" follow-up reel.
Six clear objectives. Every post, every caption maps back to at least one of these. No fluff. No vanity metrics.
Show real players having real fun in brackets and round robins. Make non-members feel the pull to join.
Establish Pickleheads as the go-to name. The brand players reference, tag, and recommend without being asked.
Sponsor round robins, target standout players from within the community, and invite them to make videos. Turn it into a challenge people actually want to be part of. More players in, more content out.
Reach, impressions, saves, shares. Tracked weekly and optimized every month based on what's actually working.
Every post, every Story, every Reel looks and sounds unmistakably Pickleheads: competitive, inclusive, data-proud.
Six concrete deliverables built to seamlessly integrate with your team and outlast our engagement. These are the same processes we use in our own production pipeline to generate 50,000,000 views a month.
A structured 4-hour session to gather product goals, define brand positioning, and develop a detailed social targeting avatar. We outline audience interests, behaviors, and content preferences specific to Pickleheads' player base.
A comprehensive brand guide defining Pickleheads' community story, belief system, language, rituals, insider terminology, and community identity. It's the foundational framework for building recognition, loyalty, and long-term cultural relevance on social media.
A comprehensive written organic social media strategy outlining platform focus, posting cadence, creator collaboration direction, UGC conversion pathways, and measurable growth objectives. Built specifically around the Pickleheads app ecosystem.
A structured content bucket system categorizing repeatable high-performing formats: stat cards, bracket hype, UGC reposts, memes, tips carousels. Includes a tracking framework to monitor performance by category and optimize what's working.
60-minute weekly meetings to review results, identify growth opportunities, and deliver a written next-week execution checklist. Clear production and optimization priorities so the momentum never stalls.
Fully produced, filmed and edited. 4 Reels every month. Scripted, shot, cut, captioned, and posted by us. Sketch formats, bracket hype, UGC compilations, player spotlights. You provide a short clip or concept and we do everything else.
One monthly retainer. Full strategy. 4 Reels produced every month. Everything you see below.
Confidential · Prepared exclusively for Pickleheads · Q2 2026
