Pickleheads! Watch this first:

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Project Mission

As discussed on the call.

Pickleheads is looking for an Instagram page that feels lively, indicative of their mission, and requires lower effort due to a lack of a current social media team. This should be a lower-lift strategy that still excites, engages, and invigorates the Pickleheads community and team. The Skory's Social team is thrilled to present a proposal to partner with Pickleheads.

What Makes Us Different

Built for brands
that want to
actually grow.

We don't do generic social media management. We show up, learn your community, and build a feed that people actually want to follow. One that grows your brand, engages your current community, and drives memberships every single month. Below are the three pillars we'd focus on.

Brand Authority

We position Pickleheads as the undisputed social home of competitive recreational pickleball. The brand players tag, share, and follow before they even sign up.

Community Engagement

Real people, real moments. UGC* from round robins, bracket finals, and player milestones. Curated, branded, and amplified into content that makes every follower feel like they're missing out.

*UGC (User-Generated Content): organic content created by your players and community — clips, photos, and posts that your audience makes themselves.

Membership Revenue

Every post is engineered to drive a specific action: follow, save, click, or sign up. We connect social presence directly to the membership funnel your business runs on.

Your Content Calendar

We save you time by handling the hardest part of content creation: the pre-planning and background work. We research high-performing content, make every strategic decision, and deliver a fully loaded 30-day calendar with examples ready to go. You review, approve, and execute. We film, produce, and edit 4 reels every month. Here is what an example calendar and piece of content looks like.

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Reel 1

Static Post 1

Carousel 1

Static Post 2

Story 1

Reel 2

Static Post 3

Carousel 2

Static Post 4

Story 2

Carousel 3

Static Post 5

Reel 3

Static Post 6

Story 3

Carousel 4

Static Post 7

Reel 4

Static Post 8

Story 4

Reel 5 ✦

Static Post 9

↑ Click the content
to see details

Reel

@pickleheads

The types of players you meet at every court 😂 tag yours 👇

Reel #5 Tuesday, April 29

Every Type of
Pickleball Player

Purpose

Virality & Community Identity

Players tag their friends, share it in group chats, and comment "that's literally you." This format travels far outside your existing audience and every share brings new eyes to Pickleheads. It's relatable, shareable, and endlessly repeatable.

Concept

Sketch-style character series: "Mr. Excuses," "The Overachiever," "The Trash Talker," "The Beginner Who's Actually Good." Short clips or text overlays per archetype, quick cuts, punchy music. Ends with "Find them all at Pickleheads." Pairs well with a "Playing Doubles Be Like…" follow-up reel.

77.5K

This format has already proven itself.

This type of content works. We know how to identify content opportunities and replicate the success.

Project Objectives

What we're here to do.

Six clear objectives. Every post, every caption maps back to at least one of these. No fluff. No vanity metrics.

Drive Membership Signups Through FOMO

Show real players having real fun in brackets and round robins. Make non-members feel the pull to join.

Build Brand Authority in Recreational Pickleball

Establish Pickleheads as the go-to name. The brand players reference, tag, and recommend without being asked.

Create a Self-Sustaining User Generated Content Engine

Sponsor round robins, target standout players from within the community, and invite them to make videos. Turn it into a challenge people actually want to be part of. More players in, more content out.

Grow Social Following & Engagement

Reach, impressions, saves, shares. Tracked weekly and optimized every month based on what's actually working.

Establish Consistent Brand Identity

Every post, every Story, every Reel looks and sounds unmistakably Pickleheads: competitive, inclusive, data-proud.

Project Deliverables

You get everything below,
including the systems!

Six concrete deliverables built to seamlessly integrate with your team. These are the same processes we use in our own production pipeline to generate 50,000,000 views a month.

Deliverable 1

4-Hour Discovery & Intake Workshop

A structured 4-hour session to gather product goals, define brand positioning, and develop a detailed social targeting avatar. We outline audience interests, behaviors, and content preferences specific to Pickleheads' player base.

Brand Positioning Audience Avatar Content Preferences

Deliverable 2

Full Custom Pickleheads Brand & Community Guide

A comprehensive brand guide defining Pickleheads' community story, belief system, language, rituals, insider terminology, and community identity. It's the foundational framework for building recognition, loyalty, and long-term cultural relevance on social media.

Brand Voice Community Language Cultural Identity

Deliverable 3

Full Social Strategy Guide

A comprehensive written organic social media strategy outlining platform focus, posting cadence, creator collaboration direction, UGC conversion pathways, and measurable growth objectives. Built specifically around the Pickleheads app ecosystem.

Platform Focus Posting Cadence Growth Objectives

Deliverable 4

Content Bucket System & Tracking

A structured content bucket system categorizing repeatable high-performing formats: stat cards, bracket hype, UGC reposts, memes, tips carousels. Includes a tracking framework to monitor performance by category and optimize what's working.

Content Categories Performance Tracking Optimization Framework

Deliverable 5

4 Weekly Coaching Calls

60-minute weekly meetings to review results, identify growth opportunities, and deliver a written next-week execution checklist. Clear production and optimization priorities so the momentum never stalls.

Weekly Check-ins Results Review Execution Checklist

$2,750 Value — Included

Deliverable 6

4 Reels Fully Produced, Filmed & Edited Monthly — By The Skorys Social

Fully produced, filmed and edited. 4 Reels every month. Scripted, shot, cut, and captioned. Sketch formats, bracket hype, UGC compilations, player spotlights.

Full Production 4 Reels Per Month Filming & Editing Included

The Process

Step-by-step.
Repeatable. Hand-off ready.

This is the exact system we run every month. It's documented, structured, and built so your team can own it when you're ready — or we keep running it indefinitely.

Week 1 of Month

Content Planning Meeting

We meet for 30–60 minutes to review last month's performance, identify what worked, and set the content direction for the coming month. You flag any upcoming events, product changes, or announcements. We handle everything else from there.

Week 1–2

Content Calendar Built & Approved

We build the full monthly calendar — every post type, caption angle, hashtag cluster, and posting time. You review and approve in one session. No back-and-forth. No micromanaging. One approval per month.

Ongoing — You Provide

2 Screen Recordings from Your Team

That's all we need from you. Two short screen recordings of the app per month — bracket results, player stats, feature moments. No production crew, no camera, no script. We take it from there and turn it into polished Reels content.

Ongoing — We Handle

Content Production & Scheduling

We design the graphics, write every caption, select hashtags, build the carousels, edit the Reels, and schedule everything at optimal times. Static posts, stories, carousels — all produced and queued. You're never waiting on content.

Ongoing — We Handle

UGC Monitoring & Community Curation

We monitor tags, mentions, and community posts daily. When a player shares a bracket win, a round robin moment, or a great court clip — we identify it, format it, brand it, and repost it. Your community becomes your content engine.

End of Month

Performance Report & Optimization

At the end of every month we deliver a written performance report — reach, impressions, saves, shares, follower growth, and any measurable membership attribution signals. We identify the top 3 performing formats and double down on them next month.

Quarterly

Strategy Refresh & Growth Review

Every quarter we step back and reassess the strategy — new content angles, algorithm shifts, emerging formats, competitive positioning. The system gets smarter every 90 days. What's working gets scaled. What's not gets cut.

Built to Hand Off

Every step above is fully documented in your Brand & Community Guide and monthly calendar. If you hire an in-house social media manager, they can step into this system on day one — no ramp-up, no guesswork. We can also stay on as a strategic advisor. Either way, you own the system.

What People Say

Results speak
for themselves.

"Within 60 days of launching the content system, we were seeing bracket posts drive real app opens and our follower count doubled. The team handles everything — we literally don't touch it."

Marcus R. Head of Growth, Sports Platform

"The UGC system they built is honestly what sold me. Our community started creating content we never had to ask for. It feels organic because it is. The brand authority we've built in six months would've taken us years alone."

Sarah T. Co-founder, Community Sports App

"I was skeptical about spending $5k/month on social. Three months in, we could directly trace new signups back to specific Instagram posts. The ROI conversation became very easy very quickly."

James L. CEO, Recreational Sports Network

Engagement Fee

Everything included.
Priced to win.

What's included Monthly volume Market value

4 Reels — Fully produced, filmed & edited by The Skorys Social 4/mo $2,750

Monthly Content Calendar — Full 30-day plan 1/mo $3,000

Weekly Coaching Calls with The Skorys Social 4/mo $1,200

Influencer management and campaign packet — One time Month 1 $800

Monthly Performance Report & Strategy Review 1/mo $500

Brand & Community Guide (one-time onboarding) Delivered month 1 $2,000

Full Social Strategy Guide (one-time onboarding) Delivered month 1 $2,500

Total market value $12,750+/mo

Your engagement fee $5,000/mo

3-Month Commitment

^$5,000

per month

Month-to-Month

^$6,000